You already have a funnel, even if it leaks at every stage. Build a simple one that moves a stranger from first glance to a clear yes.
Most people lose customers in the gap between getting noticed and getting paid, and never see where it happens.
A funnel is just the path a stranger walks before they buy: attention, interest, trust, then the ask. You already have one. The problem is that it is invisible, so you cannot tell whether people drop off because they never saw you, never cared, never believed you, or were never asked clearly.
This course makes those four stages concrete. You diagnose where your own business leaks, fix the weakest stage first, and resist the urge to build a complicated machine before a simple one earns its first yes. The goal is the smallest funnel that actually works, not a diagram you admire and never use.
You walk away with your own business mapped onto the four stages, the leak identified, and a small working funnel you can run and improve without rebuilding it.
Founders: have demand but cannot explain why interested people still walk away.
Solo marketers: want one clear path from first glance to purchase instead of scattered tactics.
Service providers: keep getting liked and ignored, and need the ask to be easy to say yes to.